Karina James is a native of Antigua and Barbuda. She resides in Tokyo and works as a cat butler, pre-school teacher and writer/editor. She’s open to trying any hobby at least once as long as it does not involve ice or snow. Lover of all things snack-related, she adores her friends’ gifts of chocolates and TOUGH gummies. Her dream is to move to Iceland after Japan and swim in the hot springs in her free time.
This post may contain some affiliate links. When you click through and make a purchase we may receive some commission, at no extra cost to you.
Japan is a paradise for beauty lovers, offering high-quality cosmetics that blend traditional craftsmanship with cutting-edge technology. Whether you’re looking for luxurious skincare, long-lasting makeup, or traditional beauty tools, Japan has it all. With a deep-rooted culture of beauty and skincare, Japanese cosmetics are known for their innovative formulas, gentle ingredients, and attention to detail. Many brands focus on natural extracts, hydrating components, and high UV protection, making them ideal for a variety of skin types. Whether you have dry, oily, sensitive, or combination skin, there is a product tailored to meet your needs.
Shopping for cosmetics in Japan is also an exciting experience, with beauty products available at department stores, drugstores, specialty beauty shops, and convenience stores. Popular chains like LOFT, Don Quijote, and Matsumoto Kiyoshi stock a wide range of products, often at discounted prices. Moreover, many Japanese cosmetics are designed with affordability in mind, ensuring that high-quality beauty solutions are accessible to all.
If you’re planning a trip to Japan and want to bring home some of the best beauty products, here are the top 10 must-buy cosmetics in Japan that you should add to your shopping list!
1. Kumano Brushes
Kumano brushes are handcrafted makeup brushes from Kumano, Hiroshima, that are known for their exceptional quality and soft bristles. These brushes are made using traditional techniques that date back centuries and are loved by professional makeup artists worldwide. Whether you need a foundation brush, an eyeshadow brush, or a blush brush, Kumano brushes ensure flawless application. They are suitable for all skin types, including sensitive skin, as they use ultra-soft natural and synthetic fibers.
Price range: ¥3,000 – ¥15,000 (depending on brush type)
Where to buy: Drug stores like LOFT, specialty beauty stores, department stores like Isetan and Takashimaya.
2. Oil Blotting Paper
Oil blotting paper, or aburatorigami, has been used in Japan since the Heian period (794 to 1185) to absorb excess oil and keep the skin looking fresh. Originally created as a byproduct of gold leaf production, these thin yet effective sheets help prevent shine without disturbing makeup. Ideal for oily and combination skin types, blotting papers are a must-have for humid summers. Oil blotting paper has made my makeup look fresher and last longer, especially on busy days.
Price range: ¥500 – ¥1,500 per pack
Where to buy: Supermarkets, drugstores like Matsumoto Kiyoshi, LOFT, Tokyu Hands.
3. Traditional Japanese Designed Nail Stickers
Japanese nail art is famous for its intricate designs and creativity. Traditional Japanese nail stickers offer an easy way to achieve beautifully designed nails without the need for a salon visit. These stickers feature patterns inspired by kimono fabrics and classic Japanese motifs. They are long-lasting and work well for all nail types, including brittle nails, as they don’t require harsh glues or adhesives.
Price Range: ¥800 – ¥2,000 per set
Where to buy: LOFT, Don Quijote, online beauty retailers like Rakuten and Amazon
4. THREE Nail Lacquer
THREE is a high-end Japanese cosmetic brand known for its minimalist aesthetic and natural ingredients. Their nail lacquers offer trendy, sophisticated shades with a smooth, long-lasting finish. Best suited for those looking for a non-toxic, vegan-friendly polish option.
Price Range: ¥2,000 – ¥3,500
Where to buy: THREE flagship stores, department stores like Hankyu and Isetan, Amazon
5. ANESSA Perfect UV Sunscreen Skincare Milk
A cult-favorite sunscreen by Shiseido, ANESSA Perfect UV Sunscreen provides high SPF protection while keeping the skin moisturized. It’s waterproof, sweatproof, and perfect for Japan’s humid summers! It works well for all skin types, including sensitive skin, due to its lightweight, non-greasy formula.
Price Range: ¥2,500 – ¥4,000
Where to buy: Supermarkets, drugstores like Matsumoto Kiyoshi, AEON stores, department stores.
6. RMK Liquid Foundation
RMK’s liquid foundation is a staple among beauty lovers for its lightweight texture and natural finish. This foundation blends seamlessly into the skin and provides a radiant glow. Ideal for normal to dry skin types.
Price Range: ¥3,500 – ¥5,500
Where to buy: RMK counters in department stores like Takashimaya, Isetan, and Daimaru.
7. DHC Medical Lip Cream
DHC’s Medical Lip Cream is a must-have for those who suffer from dry lips. Infused with olive oil and vitamin E, this lip balm deeply nourishes and protects. Suitable for all skin types.
Price Range: ¥700 – ¥1,200
Where to buy: Drugstores, convenience stores, DHC online shop
8. Shu Uemura Rouge Unlimited
Shu Uemura’s Rouge Unlimited lipsticks are beloved for their rich pigment and smooth application. They come in a wide variety of shades and finishes, ensuring there’s a perfect color for everyone. Best for normal and dry lips.
Price Range: ¥3,000 – ¥5,000
Where to buy: Shu Uemura stores, department stores, specialty beauty shops
9. Keana Nadeshiko Rice Pack
This skincare pack uses the power of rice extract to deeply hydrate and smooth the skin. It helps minimize pores and gives the skin a refreshed look. It’s suitable for dry and combination skin.
Price Range: ¥1,500 – ¥2,500
Where to buy: Drugstores, Don Quijote, LOFT
10. LuLuLun HYDRA EX MASK
LuLuLun face masks are a Japanese beauty essential, providing intense hydration and nourishment for all skin types. The HYDRA EX MASK is perfect for deep moisturizing and is a must-have for skincare enthusiasts. Best for dry and sensitive skin.
Price Range: ¥1,000 – ¥2,500
Where to buy: Drugstores, convenience stores, LOFT, Tokyu Hands.
From luxurious skincare to practical beauty essentials, Japan offers a wide range of must-buy cosmetics. Whether you’re looking for a high-quality makeup brush, an effective sunscreen, or a nourishing lip balm, these products are worth adding to your shopping list. Japanese cosmetics are designed with precision, making them highly effective for different skin concerns, whether it’s hydration, anti-aging, or sun protection.
The best part about shopping for cosmetics in Japan is the availability—you can find them in department stores, specialty beauty retailers, and even convenience stores. Many Japanese drugstores also offer tax-free shopping for tourists, so don’t forget your passport when making purchases!
Whether you’re an experienced beauty enthusiast or just beginning to explore skincare and makeup, these ten products will provide you with a piece of Japan’s beauty culture to take home. Happy beauty shopping!
- 1. Kumano Brushes
- 2. Oil Blotting Paper
- 3. Traditional Japanese Designed Nail Stickers
- 4. THREE Nail Lacquer
- 5. ANESSA Perfect UV Sunscreen Skincare Milk
- 6. RMK Liquid Foundation
- 7. DHC Medical Lip Cream
- 8. Shu Uemura Rouge Unlimited
- 9. Keana Nadeshiko Rice Pack
- 10. LuLuLun HYDRA EX MASK
- Japan Wonder Travel Tours
Japan Wonder Travel Tours
Japan Wonder Travel is a travel agency that offers guided tours throughout Japan.
From private walking tours to delicious Food and Drink tours, we can help you organize the best tours just for you! If you want to explore Japan and learn more about the history and backstories of each area you are visiting, our knowledgeable and friendly English speaking guides will happily take you to the best spots!
In addition, we can provide you with any assistance you may need for your upcoming trip to Japan, so please feel free to contact us if you have any questions or need some help!
▶Tokyo Tsukiji Fish Market Food and Drink Tour
Explore the most lively and popular fish market in Tokyo and try some of the local’s favorite street foods and sake with one of our friendly and knowledgeable English speaking guides!
▶Tokyo 1–Day Highlights Private Walking Tour (8 Hours)
There’s no better way to explore an area than taking a tour with a knowledgeable local guide. You will have the chance to learn about the history and interesting background stories of Tokyo, as well as discover some hidden gems which can be hard to do without a guide.
▶Mt. Fuji Day Trip Bus Tour from Tokyo
Experience the breathtaking views of Mt. Fuji by visiting the highlights of the area on our guided sightseeing bus tour! Departing from Shinjuku in central Tokyo, you can travel comfortably to all of the best spots in the area by bus.
▶Kyoto Private Full Day Walking Tour
On this full-day private tour of Kyoto, you will be able to see the highlights of Kyoto in just one day and at the same time develop a deeper understanding of both the culture of the area and Japan as a whole.
Follow us on Instagram, Facebook, Twitter, and TikTok for more travel inspiration. Or tag us to get featured!
Happy traveling!
Stay informed of the best travel tips to Japan, the most exciting things to do and see, and the top experiences to have with the Japan Wonder Travel Newsletter. Every week we will introduce you to our latest content.
